Custom Web Apps & MVPs — Built with a Marketing Mindset

Custom Apps
& MVPs Built
to Launch
& Grow

I turn ideas into working web applications — SaaS products, MVPs, customer portals and digital platforms — combining development with senior marketing experience so what gets built is something people actually want to use.

Start a Project View My Work
Based in Worthing, UK · Working with businesses across the UK
yourbusiness.co.uk
Web App Dashboard
Live
2.4k
Users
£8.2k
MRR
94%
Retention
A builder who understands how to market what they build
Built & Shipped Own SaaS ProductsHeyComps & Zuesful — built from scratch
Senior SaaS Marketing ExperienceSendible, Pure360, Cyclr and more
FTSE 100 Marketing ExperienceRentokil Initial — European inbound marketing
Industry Conference SpeakerBrightonSEO & Social Media Week
What I Build

Web apps and MVPs
built for growth

From early-stage MVPs to fully featured SaaS platforms — I build digital products with both technical ability and a marketing-first mindset, so what launches has the best possible chance of succeeding.

Primary Service

Custom Web Apps & MVPs

Have an idea for an app, SaaS product, customer portal or digital platform? I can help turn the idea into a working web application — built to be used, not just launched.

  • SaaS platforms & subscription products
  • Customer portals & dashboards
  • Booking & lead-generation platforms
  • Membership & community platforms
  • Shopify apps & integrations
  • Internal business tools
  • Bespoke digital products
  • Marketing-informed product thinking
  • Launch & go-to-market support
MVPs from £5,000
Most MVP projects take approximately 8–12 weeks. Every project is scoped individually — the starting price reflects a real, production-ready build.
Discuss Your App Idea →
Also Available

WordPress Websites

Need a professional WordPress website for your business? I build clean, well-structured sites that are designed to convert — not just look good.

  • Professional business websites
  • Responsive, mobile-first design
  • Brand-aligned theme customisation
  • Lead generation & contact forms
  • SEO foundations built in
  • Analytics setup
  • Launch support
Enquire for pricing
WordPress website pricing is scoped per project. Get in touch to discuss your requirements.
Get in Touch →
More Than Just the Build

A website or app shouldn't just work. It should have a purpose.

With a background in senior marketing roles across SaaS and FTSE 100 environments, I bring marketing thinking into the build from the start — not as an afterthought.

You're not just getting something built. You're getting marketing experience influencing how it is built.

Because what gets built should actually attract and convert customers.

01

Positioning

What are you offering, who is it for and why should they care? Getting this right shapes everything else.

02

Messaging

Clear messaging that communicates your value quickly, before visitors scroll away.

03

User Journey

Thinking about what visitors need to do at every stage — from landing to conversion.

04

Conversion

Calls to action and lead capture designed around your business goals, not just aesthetics.

05

Growth

Building with analytics, future campaigns and customer acquisition in mind from day one.

How MVP Development Works

From idea to working MVP

Step 01

Discover

Understand the business, target audience and the core problem the product needs to solve.

Step 02

Define

Turn the idea into a clear MVP specification — what's in, what's out, and what success looks like.

Step 03

Build

Develop the application using modern AI-assisted tools, with regular check-ins throughout.

Step 04

Test

Refine the product, user journeys and functionality before anything goes in front of customers.

Step 05

Launch

Deploy the MVP and help you take it to market — with a plan for what comes next.

I use modern AI-assisted development tools to build efficiently — but the process remains grounded in product thinking, marketing experience and real business requirements.

AI is a development approach, not a gimmick. The result is faster build times and lower costs, without cutting corners on quality or thinking.

Examples of what I build
SaaS platforms & subscription products
Customer portals & dashboards
Booking & lead-generation platforms
Membership platforms
Internal business tools
Bespoke digital products
Talk About Your Idea
Recent Work

Digital products built
from the ground up

Real products I have built and shipped — from Shopify apps to creator platforms. Both are live and serving real users.

Zuesful screenshot

Zuesful

Custom SaaS — Creator & Audience Platform

A fully featured creator platform built from scratch. Zuesful lets creators, brands and professionals build their own Space — a hosted profile page where they can showcase content, run campaigns, sell digital products, capture leads and monetise their audience. It includes Stripe-powered payments, a digital product storefront, embedded campaign tools, standalone & embed modes, and a full analytics dashboard. Built with Stripe Connect for custom payouts to creators, so every transaction is split and settled automatically between the platform and the creator.

SaaSMulti-tenantStripeDigital ProductsAnalytics
View Zuesful →
HeyComps screenshot

HeyComps

Shopify App & Competition Platform

A native Shopify app and standalone SaaS platform for running competitions, prize draws and giveaways. HeyComps integrates directly into Shopify and Wix stores, giving merchants a competition builder with entry mechanics, reward rules, customer data capture, and a real-time leaderboard. It also runs as a fully standalone platform for brands and businesses without an e-commerce store. Built with full Shopify OAuth and API integration, embedded app architecture, Wix SDK integration, and a standalone SaaS mode — three distinct deployment targets from a single codebase.

Shopify AppWix SDKOAuthLead GenerationReal-time
View HeyComps →
Pricing

Clear starting points.
No surprises.

Every project starts with a free discovery call. These tiers give you a clear sense of investment before we speak — every build is scoped individually from there.

SaaS MVP

Your Idea.
Production-Ready.

From £5,000
A real, deployable product — not a prototype. Core workflows built, tested and ready for your first real users.
  • Full working web application
  • User authentication & accounts
  • Core feature set scoped with you
  • Payment integration where needed
  • Responsive UI design
  • Transactional email & notification integrations
  • Hosting setup & deployment
  • Launch & go-to-market support
Typical timeline: 8–12 weeks depending on scope and complexity.
Discuss Your MVP
Multi-Feature Platform

Beyond MVP.
Built to Scale.

From £20,000
For products that need more — advanced features, integrations, admin tooling and a platform built to grow with your business.
  • Everything in SaaS MVP
  • Advanced feature set
  • Third-party API integrations
  • Admin dashboard & reporting
  • Subscription & billing management
  • Custom user roles & permissions
  • Scalable architecture
Typical timeline: 12–20 weeks. Scoped in detail before any work begins.
Discuss Your Platform
Complex Marketplace or SaaS

Let's Scope
It Together.

Individually scoped
For larger, more complex products — marketplaces, multi-sided platforms and ambitious SaaS builds. Every project is different; let's talk first.
  • Full discovery & scoping session
  • Marketplace & multi-tenant architecture
  • Complex integrations & APIs
  • Custom data models
  • High-volume or enterprise-grade builds
  • Phased delivery available
  • Long-term build partnership
Typically £40,000+. Scoped individually after a free discovery call.
Start the Conversation
Included in Every Project

20+ years of marketing experience
is part of the build — not an add-on.

Most developers hand you a finished product and leave the rest to you. I bring senior marketing thinking into every stage of the build — from how the product is positioned and structured, to how it acquires and retains users. That means the product you launch is built with a go-to-market strategy already baked in.

20+Years marketing experience
SaaSSenior roles at Sendible, Pure360 & Cyclr
FTSERentokil Initial — European inbound marketing
StageSpeaker at BrightonSEO & Social Media Week
Also looking for a WordPress website?
I build professional WordPress websites too — clean, conversion-focused and properly built. Get in touch to discuss your requirements and I'll provide a tailored quote.
Enquire for Pricing
Luke Knight, Founder of Hey Wave Digital
Luke speaking at an industry event
Luke presenting at Social Media Week
Worthing, West Sussex, UK — Working with businesses nationwide
Connect with me on LinkedIn
About

Development +
Marketing Experience

I'm a UK-based digital builder with nearly 10 years of WordPress experience and a background in senior marketing roles across SaaS and FTSE 100 environments.

I've built business websites, subscription platforms and my own SaaS products, including HeyComps and Zuesful. I've also spoken at BrightonSEO, Social Media Week and other industry events.

That combination means I can look at a project from both sides: how to build it and how to position it, market it and turn it into something customers actually want to use.

Nearly 10 years of WordPress experience
Senior marketing — Sendible & Pure360 (SaaS)
European marketing — Rentokil Initial (FTSE 100)
Speaker — BrightonSEO
Speaker — Social Media Week
Built HeyComps & Zuesful from scratch
Work With Me
How It Works

A straightforward way
to get started

01
Step 01

Tell Me About Your Business

We discuss what you're trying to achieve, your audience and what you actually need.

02
Step 02

Define the Project

For websites, we agree structure and functionality. For apps, we define the MVP scope.

03
Step 03

Build

The project is developed with regular communication and feedback throughout.

04
Step 04

Launch

Your website or application is launched and ready for customers.

Start a Conversation
Get Started

Have an app idea
ready to build?

Every project starts with a free discovery call. Tell me what you're building, where you are with the idea, and we'll work out what a first version looks like.

I typically reply within one business day.
Based in Worthing, UK · Working with businesses across the UK